Going for a comprehensive approach on sustainability, we are building a lean manufacturing platform based on circularity. This means, we only manufacture what is needed and cut waste to the minimum, wasting drastically less resources. Our clothes are high-end to make them long-lasting, enabling a circular life-cycle with resell, repair, upcycle, and recycle. We are Europe based because we want to reduce transportation, strengthen the reliability of the supply chain, create jobs for Europe and ensure ethical manufacturing under European laws.


Mass production causes huge amounts of waste through overproduction and drives the exploitation of workers.



This approach follows the lean manufacturing logic of maximum efficiency and minimum waste. The dominant logic of mass production creates huge amounts of waste, destroying our environment without creating more value for customers. We have built a modular value chain based on a KANBAN method, that enables us to produce efficiently only what is needed and have short lead times.



We are using only mono-fiber fabrics to enable the recycling of our fabrics. Cotton can't be recycled into cotton again. However, you can obtain cellulose from cotton, which can be made into lyocell fibers. As such, we want to introduce a lyocell fabric, which is made out of recycled cotton.



When we have reached this point, we are able to produce our garments on demand and to recycle them again. Step III introduces the QR-tags. With these tags, we can collect and save all the info about the garment along the loop. It enables us to track the lifecycle of the products and manage the returns. All fashion brands that use our products and services can access this network.



As we are able to track our products, we can introduce up-cycling to our platform. A product returns to the factory, gets deconstructed, and is made into a new product. Every garment can be designed to be made into a new product. This drastically improves resource efficiency, while creating "new" garments.

It is our ambition to build the world’s first fully integrated loop in fashion.