Fashion needs to change.

The fashion industry has a major sustainability problem. Clothing is produced in large quantities, shipped to Europe, put on sale and the remaining stock is tried to be sold with big discounts. The cause behind all of it is the outdated supply chain architecture in fashion. Supply chains are untransparent, inefficient, and slow, focusing on cheap mass production. However, 20-30% of the clothes produced cannot be sold and end up on a landfill. So far, the industry lacks an alternative model that prevents overproduction and enables brands to become circularity facilitators. The mass production environment also creates high market entry barriers, as currently the minimum quantities are too large for emerging designers to build their own brands with their own products. With all the gatekeeping and the dominant business model in fashion, we hinder many talents to emerge and foster more innovation.
Labwear Studios is building the next-gen fashion manufacturing system, that provides fashion designers and brands with the most advanced and sustainable manufacturing solution.


are rewriting the rules of fashion manufacturing, by digitizing the design- and production process and the introduction of Production-on-Demand. With technology at the core of our business, we are committed to democratize the supply chain and eliminate all the waste by taking a lean manufacturing approach besides building a model that facilitates circularity. This innovative supply chain architecture promotes sustainability, accessibility, and welfare on a global scale.


a world, where we manufacture innovative garments in high-tech factories in Europe, on-demand! No overproduction! All circular; just return your old garment and we upcycle or recycle it to create a new garment out of it. All of this being accessible to up-and-coming fashion designers to create more innovative and meaningful fashion brands with great garments. We want to empower young and ambitious people to create better fashion and be part of a thriving and supportive community.


We've built the fashion operating system of the future — connecting all the dots from designing garments all the way to a single production process. LabwearOS is all about creating a smart factory ecosystem that is interconnected, adaptive, and autonomous. Our technology will increase efficiency, productivity, and transparency throughout the fashion supply chain. By channeling smaller orders from brands via our platform technology, we can facilitate production throughout our ecosystem at scale, and create results that a single fashion brand never could.



Our strategy to not over-produce is based on small MOQs and manufacturing-on-demand. The industry standards are 300-500 MOQ and 6-month lead time. Since our inception, we were able to reduce MOQs to 50pcs and reduce lead times to 3-6 weeks. Our main goal is that fashion brands can run without inventory, meaning no overproduction, and completely new opportunities. As we continue to grow and leverage our technology, we’ll be able to reduce our lead time to below 2 weeks by 2025 and unlock manufacturing-on-demand.



One of the major blockers for circular fashion is the use of mixed-fiber fabric compositions. Such fabrics can’t be recycled. Furthermore, plastic-based fabrics pollute our waters and cause 3x as much CO2 in production compared to cotton. Shifting away from plastic to natural mono-fiber fabrics, meaning that the fabric composition consists of a single raw material, reduces the environmental pollution, and enables a circular economy.



Localized production saves time in production and reduces the impact of transportation. Furthermore, for up- and recycling to be commercially feasible, transportation costs must be kept low. As such, re-shoring has been one of our key principles. Considering the great craftsmanship found in Portugal, we decided to establish our first supply chain hub around the city of Braga.