how it started

We have founded the company in 2021 and had our market launch in 2022, but it started all way before. Back in school, we separately started with our own fashion brands and soon realized, that it was extremely hard to actualize the ideas we had in mind. We simply couldn’t access the same resources as all the large corporations. Somewhere along the way our paths have crossed and we started thinking about creating a solution for all of this, because we knew that there were loads more people from our generation who want to build their own fashion brand.

our vision

We should all be aware of the disastrous conditions, under which most garments are being produced in Asia. Fashion designers and consumers have the responsibility alike to bring production back to Europe, where we can ensure good working conditions and create jobs for our economy. Imagine a world, where we manufacture innovative garments in high-tech factories in Europe, on-demand! No overproduction! All circular; just return your old garment and we upcycle or recycle it to create a new garment out of it. All of this being accessible to up-and-coming fashion designers to create more innovative and meaningful fashion brands with great garments. We want to empower young and ambitious people to create better fashion and be part of a thriving and supportive community.


We've built the fashion operating system of the future — connecting all the dots from designing garments all the way to a single production process. LabwearOS is all about creating a smart factory ecosystem that is interconnected, adaptive, and autonomous. Our technology will increase efficiency, productivity, and transparency throughout the fashion supply chain. By channeling smaller orders from brands via our platform technology, we can facilitate production throughout our ecosystem at scale, and create results that a single fashion brand never could.



Our strategy to not over-produce is based on small MOQs and manufacturing-on-demand. The industry standards are 300-500 MOQ and 6-month lead time. Since our inception, we were able to reduce MOQs to 50pcs and reduce lead times to 3-6 weeks. Our main goal is that fashion brands can run without inventory, meaning no overproduction, and completely new opportunities. As we continue to grow and leverage our technology, we’ll be able to reduce our lead time to below 2 weeks by 2025 and unlock manufacturing-on-demand.



One of the major blockers for circular fashion is the use of mixed-fiber fabric compositions. Such fabrics can’t be recycled. Furthermore, plastic-based fabrics pollute our waters and cause 3x as much CO2 in production compared to cotton. Shifting away from plastic to natural mono-fiber fabrics, meaning that the fabric composition consists of a single raw material, reduces the environmental pollution, and enables a circular economy.



Localized production saves time in production and reduces the impact of transportation. Furthermore, for up- and recycling to be commercially feasible, transportation costs must be kept low. As such, re-shoring has been one of our key principles. Considering the great craftsmanship found in Portugal, we decided to establish our first supply chain hub around the city of Braga.