The fashion industry has a major sustainability problem. Clothing is produced in large quantities, shipped to Europe, put on sale and the remaining stock is tried to be sold with big discounts. The cause behind all of it is the outdated supply chain architecture in fashion. Supply chains are untransparent, inefficient, and slow, focusing on cheap mass production. However, 20-30% of the clothes produced cannot be sold and end up on a landfill. So far, the industry lacks an alternative model that prevents overproduction and enables brands to become circularity facilitators. The mass production environment also creates high market entry barriers, as currently the minimum quantities are too large for emerging designers to build their own brands with their own products. With all the gatekeeping and the dominant business model in fashion, we hinder many talents to emerge and foster more innovation.
Overproduction and outdated manufacturing models create tons of waste and further drive the depletion of our natural resources. Time has come to transform an entire industry!